Welcome

Categoracle offers fact-based, action- and results-orientated solutions that consider your customers' and consumers' needs in delivering improved business outcomes for your organisation.


We work closely with your staff to generate ownership, accountability and responsibility in adopting the improved business processes recommended.


Our approach is to:

Analyse your data to determine precisely where the issues and opportunities lie for your business and the category.


Interpret the analysis to ascertain which critical actions should be implemented to leverage the opportunities and overcome the issues identified.

Transform your business and the category in which it operates to a more profitable and viable investment for both you and your retail partners.


Category management is the process of enriching your business with consumer insight leading to the implementation of an effective Category Development (CD) framework that justifies retailer execution and ultimately delivers consumer benefit.

- Categoracle 2015

Clients have included:

1. Pfizer Consumer Healthcare
2. Sue Ismiel & Daughters
3. Green's Foods Holdings
4. Dairy Famers
(now Lion - Dairy & Drinks Australia)
5. Lindt & Sprungli
6. Wyeth Nutrition (now Apsen Pharmacare Australia)